Michelle is a Senior Graphic Designer and Artist based in Sydney. Her clients range from international brands such as Coca-Cola, Vodafone, Bose, Sennheiser, Singapore Tourism, Allianz and Omo, and Australian brands such as Rebel Sport, Appliances Online, Stayz, TPG and Chatime. Her experience spans major campaigns in both print and digital for retail to graphics for UI and illustration for animation.
Her work has a strong customer focus and strategic approach. She applies her extensive brand knowledge, creativity, design psychology, customer empathy, trends and a collaborative mindset to her work to deliver transformative experiences. Michelle's advanced design sensibility is enriched by her art practice which cross pollinates creative fundamentals such as composition, subject, tone and form.
Design tools she is proficient in are Adobe Creative Suite (Photoshop, Indesign, Illustrator & XD), Office Suite, Sketch, Procreate, Quickcut and project management tools like Jira, Trello and Planner. For some bespoke campaigns, she draws upon skills in traditional media such as ink, gouache and watercolour for hand lettering, illustration and texture.
She brings a broad technical skillset in both digital and print applications and collaborates seamlessly between teams and suppliers to deliver projects that push the boundaries in terms of web responsive limitation and print quality. She strives to ensure growth by collaboratively assessing the successes and improvements required for future designs. She works efficiently and always looks for ways to improve operations so time can be focussed on providing a quality experience for the customer.